Hi! I’m Sarah McLaughlin.*

I’m a strategic creative who leads with empathy—making things I care about for people, causes, and companies I care about. Usually, those things are stories of some sort. Sometimes they’re sweet treats.

I love that my job means I’m always learning new things, obsessing over everything from big-picture campaigns to the tiniest apostrophe, and dreaming up big ideas that make a real, positive impact to people’s lives (and yes, the bottom line, too).

When I’m not working, you’ll find me traveling to bookshops around the world, pretending to be a voiceover artist, or doing improv—which is basically just make-believe for adults.

Want to make something together? Words, videos, something sweet?

Let's talk

*No, not the singer. Although I do serenade my dog before going out the door.